It can be useful to recognise patterns in the challenges we face, and in our responses to those challenges.
Rip it up and start again
Don't be afraid to rip it up and start again (or why I'm ditching my MA and moving to the other end of the country).
Shock is as a common ingredient found in campaigns challenging established thinking.
I have recently been working on a couple of projects aimed at questioning current thinking.
The QR code experience, or at least the expectation of it, has become one so unfulfilling that it doesn’t even warrant the effort it takes to open an app and raise your arm.